After completing primary and secondary research, I have composed my full PR plan and have submitted it to a peer for revision. In the coming week I will be revising the document and making changes where they are needed. The document consists of strategy, goals, objectives, tactics, timeline, budget, and situational analysis.
I am also going to do a bit of further research via an interview with Dr. Coolsen, a business marketing professor here at Shippensburg University.
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