I am going to conduct a InDesign seminar for PRSSA members. This is an essential project because many members are creating promotional pieces for clients that are below professional standards. When members create poor-quality pieces, it could decrease our credibility and image with our clients. For an organization that prides itself on its promotion skills, we are doing a poor job.
I just started writing my proposal and I'm at a crossroad. Do I want to purely conduct the seminar and evaluate it, or do I want to create a manual for the members to keep?
It would be highly useful for the members to have a manual, but is this a further step that I am willing to take? I am not sure.
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