For my capstone project, I'll be implementing my campaign that I constructed last spring. My campaign was devised to help a struggling local business in Chambersburg, Pa. Better You Nutrition is a privately owned nutrition store that is struggling to remain relevant. I plan to carry out the campaign with the help of the owner, Tom Carey.
I'm excited about this opportunity because I actually enjoy health & fitness, which creates a genuine personal connection to the project. Tom is very receptive to me helping. I know he would be, we've remained in contact throughout the summer. As a PR practitioner and a consumer, I remain confident and optimistic that Better You Nutrition will succeed.
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