Week 4 - Morgan

I'm writing this blog as I prepare to drive down to Chambersburg. I'm meeting with Tom today to catch up in person as we do every week. Right now, we're in the midst of implementing my campaign's tactics and recording all data required. For example, we've already recorded our benchmark numbers for total store traffic in September. Each person that enters the store is tallied. We also take note to see who actually makes a purchase and who does not. This provides us with a simple ratio. Also, we try to pin each customer into one of our target audiences. Without being intrusive, we do this in an instinctive manner (employees simply observe sex and provide estimations of age). Another important yet simple measurment is recording the type of product each customer purchases. For example, we view a customer very differently if he/she buys a multi-vitamin in comparision to buying a tub of protein.